Canterbury Industry Forum - Tuesday 13th October 2015
September 28, 2015
Prodigal Seelster CSBA Summer of Speed Series
December 5, 2014
2015 NZSBA Cup Eve Function
November 25, 2015
2015 World Trotting Conference - emerging markets and the power of social media
February 26, 2015
Emerging Markets & the Power of Social Media Marketing
Day One of the World Trotting Conference commenced with papers from Ireland and South Africa where two countries in two separate hemispheres had the same story to tell. Both nations are aspiring to develop Harness Racing in their countries and yet both have encountered similar forms of resistance in this pursuit. Obstacles have included:
Lack of Government support and understanding for the burgeoning industry
Difficulty in establishing a permanent venue
Obstruction from the thoroughbred industry\
Identifying wagering revenue models
This was followed by a presentation from the USTA. Here were learned of the challenges facing an established operator in the age of social media and how this organisation not only addresses these constraints when engaging mainstream media but also the positives to be gained by using social media marketing platforms.
Two social media advocates illustrated the empowering resources of the social marketing media sphere and the notable change from conventional mainstream marketing.
Social media provides the opportunity for target marketing in a cost effective manner and can achieve greater efficiencies.
The established player and start-up country can utilise social media and now have the means to be able to look toward the future to sustain and grow its audience or fan base.
Three things were learned from day one:
Television is dead
Less marketing spend is possible and a more targeted, wider reach can be achieved
Through the support of established harness racing nations, emerging markets can develop and grow the sport globally
Quote of the day
Social Media Marketing is the future “…Anywhere, Anytime, Any Device…”