Canterbury Industry Forum - Tuesday 13th October 2015
September 28, 2015
Prodigal Seelster CSBA Summer of Speed Series
December 5, 2014
2015 NZSBA Cup Eve Function
November 25, 2015
2015 World Trotting Conference - racing and wagering
March 2, 2015
Day Four of the World Trotting Conference addressed the topics of Wagering & Racing Products with impressive technical developments in what is being proposed by ATG in Sweden through reinventing and enhancing the experience for the viewer and consumers. The aim is to provide a reason to be part of the action and whilst there is the need to look after the core consumer change is also required to attract new customers.
One clear trend from the sessions is the growing migration of the customer to the use of digital devices with Sweden now having a 50/50 split between retail and online whilst similar figures are being recorded in Australia. One successful strategy for Australian wagering operators – primarily within fixed odds operations – has been to successfully sign-up new customers through sports betting and many of these new players are now betting on racing product.
An interesting statistic presented was that Harness racing in Australia offers a 45% success rate for favourites compared to 33% for thoroughbreds.
The Internationalisation of Racing Product was the theme with product exchange now becoming more common between Australia, France & the United States. For France, they have opened up their market to more international races being imported with an emphasis on assisting in the development of other European developing countries with a view of strengthening trotting across Europe. During the past four years races imported to France has increased from 502 in 2011 to 977 in 2014. In addition, common pools nations have grown from seven in 2007 to a current figure of nineteen.
The lessons learned and shared by the United States to export their product has been the need to work with countries taking their product to ensure areas of importance to the importing country are clearly dealt with. Areas such as post times, data to suit the new territory and programming must be given consideration.
Whilst the US domestic turnover (handle) may be static, the growth is in identifying these new markets and should co-mingling occur this may lead to further stimulation in domestic turnover through larger pools on offer.
Case studies from Sweden on how to attract new participants to the sport were given and the success of ‘The Horse Is Yours’ programme were highlighted. Trotting in Sweden is still a main-steam television sport ranked third behind Ice Hockey and Football.
Quote of the Day
“…a few years ago a trainer had twenty horses for one owner, today he has one horse for twenty owners…’ – Johan Lindberg